What's the difference between Webcasting and Video Conferencing?
Video conferencing services like Zoom or Skype are excellent tools if you are communicating with your team on a personal level.
However, if you're holding an event with a live audience, you can't exactly point your phone or laptop at the presenter to show everyone online what's going on.
Webcasting allows you to present your event with professional video and high quailty audio, in order for people online to feel like they're having the same experience as the in-person attendees.
NCACPA clip of Dr. Holly Sullenger's presentation at the Omni Grove Park Inn in Asheville, NC